Cummins equipped by three major truck producer.
Recently, three domestic truck manufacturers are pushing their truck models which are equipped with Cummins engines, AUMAN GTL and ETX with Cummins ISG engines, DONGFENG KX with ISZ engines and X3000 of SHACMAN with ISM engines.
Rome wasn’t built in a day. Cummins engine has went a long road in Chinese market, for years of developing and adapting. Its first joint venture was Chongqing Cummins, whose main products were ship engines and construction machinery engines. Cummins tapped into Chinese truck market by the cooperation with DONGFENG commercial truck group.
Cummins engines were not doing very well in earlier ages. Users divided into two, one loved it because the engines were reliable and low-consumption, others hated it because engines did not fit Chinese fuel quality and way of maintenance.
ISG, ISZ and ISM, with similar displacement, same source of technology, same production standard and close supply chain, from technique view, three branch of Cummins engines have more similarities than differences.
However, from perspective of marketing, it differs. AUMAN has strongest power for marketing, ISG engines aim cost performance, and most important of all, FOTON Cummins is AUMAN’s only engine producing subsidiary company. For comparison, SHACMAN is held by WEICHAI engine, and DONGFENG Commercial Truck Group has its fully owned DONGFENG engine company.
But then again, no matter which model sells most, Cummins will laugh last with a broad smile.
